Live

Conversion tracking breaks silently. A GA4 or Meta tag stops firing after a theme update or a consent change, and nobody notices until the ad budget has already been spent on bad data.

Running ads across Google, Meta and TikTok means three dashboards, three sets of rules, and changes made by hand late at night.

Collectors track humidors in spreadsheets and notes apps, and never remember what they thought of a cigar they smoked six months ago.

Communities built on Circle, Skool or Discord don't own their members, their content, or their billing. The platform does.

Pushing a WordPress staging site live means overwriting the production database, which wipes the orders, comments and signups that arrived since you cloned it.