Revenue Recon
Know whether your purchase tracking is actually working, order by order.
WordPress 6.4+ · PHP 8.1+ · WooCommerce · WordPress
The problem
GA4 and the ad platforms never match WooCommerce revenue, and nobody can say why. Declined consent, ad blockers, thank-you pages that never loaded, duplicate tags and late payments all hide inside one gap, so ad budgets are judged on numbers nobody trusts.
What we built
Revenue Recon looks up every paid order in GA4 by transaction ID and gives it a verdict with a reason code: matched, consent denied, ad blocker or script failure, thank-you page not loaded, duplicate fire, revenue or currency mismatch, refund not sent, late processing. A thank-you page beacon under 4 KB, setting no cookies, records what actually rendered and what the tags sent.
Meta and Google Ads expose no per-order data, so for them it compares daily totals with your order ledger and labels the gap as estimated. Verdicts show up where you already work: a Tracking column on the orders list, a box on every order, a dashboard widget and a Site Health test that turns critical when paid orders stop reaching GA4.
The free plugin stores everything locally and contacts no third party until you connect an account. Revenue Recon Pro adds 180-day history, alerts, change correlation and server-side recovery of missed purchases.
Pricing
Free does the job. Pro is for the business behind it.
The complete Revenue Recon. Nothing locked, nothing time-limited.
- Per-order GA4 verification
- Reason codes, not guesses
- Thank-you page beacon
- Meta and Google Ads gap, explained
- Duplicate-plugin detection
- Fix guides
- + 4 more
Revenue Recon Pro
Everything in Revenue Recon, plus:
- 180-day history
- The full ad-gap breakdown with CSV export
- Alerts and the weekly digest
- Change correlation: "match rate fell after plugin X updated"
- Server-side recovery of missed purchases to GA4 and Meta, with automatic retries and refund propagation
- GA4 BigQuery export as an exact data source
- Automatic updates with a license key
Screenshots
Revenue Recon, as it looks today.
Capabilities
Everything Revenue Recon does today.
-
Per-order GA4 verification
Every paid order is looked up in GA4 by transaction ID. You get a match rate and, for every missed order, a reason code.
-
Reason codes, not guesses
MATCHED, CONSENT_DENIED, ADBLOCK_OR_SCRIPT_FAIL, THANKYOU_NOT_LOADED, DUPLICATE_FIRE, REVENUE_MISMATCH, CURRENCY_MISMATCH, REFUND_NOT_SENT, LATE_PROCESSING and more, each with confidence and stage.
-
Thank-you page beacon
Under 4 KB and cookie-free, it records whether the page rendered, what the tags actually sent and what your consent tool said. Received by your own site only, rate-limited, never storing the visitor address.
-
Meta and Google Ads gap, explained
Neither platform lets anyone read back individual purchases, so daily totals are compared with your order ledger and every such number is labelled as estimated.
-
Duplicate-plugin detection
Two plugins firing the same purchase event is the most common cause of inflated conversions. The plugin names them.
-
Fix guides
One plain-English remediation card per reason code.
-
Where you already work
A Tracking column on the WooCommerce orders list, a tracking box on every order, a dashboard widget, and a Site Health test that turns critical when paid orders stop reaching GA4.
-
Change log for your site
Plugin updates, activations, theme switches, WooCommerce updates and gateway toggles are recorded with timestamps, so a drop in match rate can be lined up with what changed.
-
HPOS and block checkout ready
Orders are read only through the WooCommerce order API.
-
Private by default
Everything lives in your own database. No names, emails, addresses, IPs or user agents are stored; connector credentials are encrypted; nothing is sent anywhere until you connect an account, and every endpoint it can call is listed in the readme.
FAQ
Questions about Revenue Recon
Short, factual answers. Anything else, ask us.
What is Revenue Recon?
Revenue Recon is a WordPress plugin by HexCorp. Know whether your purchase tracking is actually working, order by order. Revenue Recon looks up every paid order in GA4 by transaction ID and gives it a verdict with a reason code: matched, consent denied, ad blocker or script failure, thank-you page not loaded, duplicate fire, revenue or currency mismatch, refund not sent, late processing.
What problem does Revenue Recon solve?
GA4 and the ad platforms never match WooCommerce revenue, and nobody can say why. Declined consent, ad blockers, thank-you pages that never loaded, duplicate tags and late payments all hide inside one gap, so ad budgets are judged on numbers nobody trusts. Revenue Recon looks up every paid order in GA4 by transaction ID and gives it a verdict with a reason code: matched, consent denied, ad blocker or script failure, thank-you page not loaded, duplicate fire, revenue or currency mismatch, refund not sent, late processing. A thank-you page beacon under 4 KB, setting no cookies, records what actually rendered and what the tags sent. Meta and Google Ads expose no per-order data, so for them it compares daily totals with your order ledger and labels the gap as estimated. Verdicts show up where you already work: a Tracking column on the orders list, a box on every order, a dashboard widget and a Site Health test that turns critical when paid orders stop reaching GA4. The free plugin stores everything locally and contacts no third party until you connect an account. Revenue Recon Pro adds 180-day history, alerts, change correlation and server-side recovery of missed purchases.
Is Revenue Recon free?
Yes. The free edition of Revenue Recon is the complete product with nothing locked or time-limited. Revenue Recon Pro is a paid add-on with these plans: Revenue Recon Pro at $129 / yr.
What does Revenue Recon Pro add?
Revenue Recon Pro adds 180-day history; The full ad-gap breakdown with CSV export; Alerts and the weekly digest; Change correlation: "match rate fell after plugin X updated"; Server-side recovery of missed purchases to GA4 and Meta, with automatic retries and refund propagation; GA4 BigQuery export as an exact data source; Automatic updates with a license key. Licensed through Lemon Squeezy. If a licence lapses, recovery and alerts stop; everything already collected stays readable.
Where does Revenue Recon run?
Revenue Recon is a WordPress plugin for WooCommerce, WordPress. It requires WordPress 6.4 or newer and PHP 8.1 or newer.
Is Revenue Recon available yet?
Revenue Recon is currently marked "In development". HexCorp publishes every release in the public release log at https://hexcorp.io/#releases; the status on this page changes the day it ships.
Who makes Revenue Recon?
Revenue Recon is built and operated by HexCorp.io L.L.C., a product studio in Franklin, Tennessee. Contact: hello@hexcorp.io.
More from HexCorp
Other products we build and run.
Live TagEasy
Conversion tracking that tells you when it breaks.
Conversion tracking breaks silently. A GA4 or Meta tag stops firing after a theme update or a consent change, and nobody notices until the ad budget has already been spent on bad data.
Beta TagEasy Inspector
See which tags fire on any page, as you browse.
Checking whether a pixel fired means opening devtools and reading network requests by hand.
Live Leaf Aficionado
A collection manager for cigar enthusiasts.
Collectors track humidors in spreadsheets and notes apps, and never remember what they thought of a cigar they smoked six months ago.